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TQF-HE LEVEL 5 ( ASSOCIATE`S DEGREE, SHORT CYCLE) DESCRIPTORS
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PROGRAM ÖĞRENME ÇIKTILARI |
| Knowledge
(Described as Theoritical and/or Factual Knowledge.)
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1) Possess theoretical and practical knowledge supported by textbooks with updated information, practice equipments and other resource on basic level based on qualifications gained at secondary education level.
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1) To have detailed information about the research processes and apply it on projects.
2) To use theoretical and applied information on public relations, advertising, communication sciences and other social sciences collectively and incordinate.
3) To be capable of planning advertising and public relations campaigns, brand management and develop marketing strategies.
4) To have academic and theoretic information about public relations, advertising, marketing and other social sciences; be well informed about literature, cultural history, art, sociology and psychology.
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| Skills
(Describe as Cognitive and/or Practical Skills.)
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1) Gain the skills to use basic level theoretical and practical knowledge acquired within the field in the same field of a higher education level or in a field of same level.
2) Interpret and evaluate data, define problems, do analysis, produce solutions based on proof with using basic level knowledge and practices gained within the field.
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5) Planning, applying and measuring public relations and advertisng campaigns.
6) To develop, to conduct an organization and to coordinate the organization team.
7) To use the existing sources and create alternative sources to develop an event and to make for sponsorship.
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| Competences
(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
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1) Conduct studies at basic level within the field independently.
2) Take responsibility as a team member in order to solve unexpected complex problems faced in the implementations within the field.
3) Conduct activities towards the development of subordinates within a project.
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8) As a team member takes responsabilty and get along with duties.
9) Enforces employees' personal and professional facilities, who is working under his responbility,
10) Independently performs a basic public relations project.
11) Follows the developments and literature on public relations area.
12) Takes risk and responsability using the innovative applicaitons and technologies on public relations area.
13) Individually or as a team member shows enterprising competence.
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1) Evaluate the acquired knowledge and skills at basic level within the field with a critical approach, determine and respond to learning needs.
2) Direct the education received to a higher education level in the same field or to an occupation in the same level.
3) Gain awareness of lifelong learning.
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14) evaluates the information and skills on public relations area with a critical approach.
15) Determines his profesional and personal learning needs and continuosly develops his self using life time learning options.
16) Guides the people under his responsibility to identify their learning needs and professional development.
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1) Possess social, scientific, cultural and ethic values on the stages of gathering, implementation and release of the results of data related to the field.
2) Possess sufficient consciousness about the issues of universality of social rights, social justice, quality, cultural values and also, environmental protection, worker's health and security.
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23) Act in accordance with social, scientific, cultural and ethic values on the stages of gathering, implementation and release of the results of data related to public relations.
24) Has sufficient consciousness about the global social rights, social justice and cultural values; respect to the cultural diversity
25) Executes the health & safety, environmental protection, quality and ongoing process improvement procedures, which are required in the field of public relations.
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1) Transfer the ideas based on the basic knowledge and skills acquired within the field through written and oral communication.
2) Share the ideas and solution proposals to problems about issues within the field with professionals and non-professionals.
3) Monitor the developments in the field and communicate with peers by using a foreign language at least at a level of European Language Portfolio A2 General Level.
4) Use informatics and communication technologies with at least a minimum level of European Computer Driving License Basic Level software knowledge.
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17) Transfers the basic information on public relations area by verbal and written communication.
18) Transfers the outcomes of his public relations projects, his thoughts and solution proposals to both specialists and non specialists by using verbal and visual communication tools.
19) Uses his native language minimum C1 general level European Language Portfolio.
20) Communicates with professional colleagues using a foreign language (English) minimum A2 general level European Language Portfolio
21) Uses informatics and communication technologies together with computer software necessary for the field with at least European Computer Usage License Basic (Advanced) Level.
22) Organizes and implements projects and activities for his/her social environment with a sense of social responsibility.
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ECTS Information Package / Course Catalogue
